Know Your Worth – Don’t Give That Valuable Content Away

by | Jul 19, 2021 | Best Practices, For The Boss, For The Employee, For The Owner, General Information

I believe in giving credit where credit is due. I am even going to do one better. This post was inspired in part by the Red Hot Chili Peppers, enjoy the video, and then I’ll get on with the thoughts for today.

If you have something everyone wants why would you give it to someone who is basically going to use it for free and exploit you in the process?

Let’s be honest, when you put your stuff on most social media you are not only giving the world your stuff for free; you are also allowing them to market your information. It’s as if you are paying them. Not to mention the time it costs you to do “favors”, out of the goodness of your heart, for those friends and family that take advantage of your training, albeit unintentionally.

The Free Content Beggar – Don’t Be This Guy

I had a guy I know say to me one time that he would love to have me at his show and that I should bring my camera and take pictures. Yet, he gets paid to perform. But hey, I am his friend, he said he would give me a great shout-out on Facebook to people that know me already. How does that benefit me?

I got a call once from someone who wanted some work done. She said if I did the work for her she would put out the word on social media for me.

I asked her how she found me, and she said she saw my information on a search engine. My only response indicated that if she found me right where I needed people to find me then what she could do for me was basically what I already have in place.

DDM Creative- Don't give it away for free

Protect Your Worth

I’m not saying any of this to be mean at all. I am simply letting you see that sometimes people don’t understand that you have overhead just like everyone else. In addition, if you are working on all of these projects it takes away time from your own marketing and paying customers.

Your Content is Worth Something

Know Your Worth - DDM Creative an Dirk D Myers Photography

Facebook, Youtube, Twitter, Pinterest, Snapchat, and Tiktok all have their place in the world of digital. You can put your content there and people will see it. All of those pieces should be used to funnel prospects and potential business your way. However, there are also sites and apps that you can utilize to give people an opportunity to contribute to your business by rewarding your creativity and investing in the work you put into your craft. Let’s call these types of sites Monetization Platforms.

In the case of apps like Tiktok, you also have to decide if leaving your information there is a good idea because of who has the opportunity to collect the data. You have to decide whether or not your security is protected from foreign entities in this process. There is also a distinct possibility that you may create content for an app that is no longer allowed in the US at some point.

Monetization Platforms

Whether you are a Band, Writer, Photographer, Movie Maker, or a combination of these with something else, there is likely a way to monetize your craft. Patreon and OnlyFans have been out for a while and they have their place in the market of Monetization Platforms,

There are also many ways to make sure that your content gets you some payback in your area of expertise as well. If you are a writer, then an option like Substack is something you could look into. It certainly isn’t just for writers, but that’s a good place to start for someone who writes. If you are an artist or photographer then you might want to look at options like Adobe Stock, 500PX, or Shutterstock.

Get Paid - DDM Creative and Dirk D Myers Photography

Yes, DDM Creative and Dirk D Myers Photography are also utilizing Monetization Platforms, and I would love for you to think about supporting what I do. I would certainly appreciate it!

Continue the Conversation

This is a glimpse into what is available to those that want to find ways to get their work noticed. Please join in the conversation by leaving a comment wherever you see this post. I want to know your thoughts on this process.

Are you a creator or business that can benefit from a Monetization Platform but you aren’t sure how you can get started? Maybe you aren’t sure if this is something that could benefit you; contact DDM Creative about your questions.

As always you are welcome to leave a comment here or drop me an email if you have a question or comment that is more specific. I look forward to hearing from you.


Submit a Comment